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Viks for Paul Smith

In autumn 2014 we had the honour of building and delivering VIKS bike to one of the most iconic British designers, Sir Paul Smith. Smith is famous for his exquisite tailoring of mens’ suits and his love for cycling (he was serious about becoming a professional racing cyclist before starting his own cult clothing brand). So we followed his suit and matched the paint work of the classic VIKS with his autumn collection colour theme – dark blue, almost a shade of purple frame with red wheels.

One can always recognize a true cycling enthusiast by the look on his face when trying out a new bike. We hope Sir Paul Smith will have many smiley rides around London with his VIKS.

Paul Smith