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TheArsenale x Nous Paris x Viks in Geneva – NOW!

“If James Bond did internet shopping at TheArsenale there would be no need for Q”

Starting from March 8th  Geneva International Motorshow is in town.  TheArsenale is invited to Geneva by Nous Paris to present a selection of finest machines to the public. Viks Classic in brushed finish with Shimano Alfine Di2 8-speeds, belt drive and front disc brake is on board. Save the dates from 5th to 17th of March and meet these incredible machines from TheArsenale garage at 4 Rue du Mont-Blanc, Geneva.

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Founder of Pat Meignan and Viks Classic on site in Geneva

TheArsenale is one of our recent partners, who’s helping us to spread “The Vikslife” theme all over the World. Being the planet’s leading online marketplace for the micro industrial and independent builders who’s garage gathers high end mobility products from skateboards to airplanes, we are considering them as our window to Middle East, where we haven’t been presented so far.

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Viks Carbon Edition is represented – TheArsenale Yearbook

It is the time now to get to know better the founder of the company, Patrice Meignan. Following interview with photos has been originally published in Beachroad Magazine Dubai in January 17th this year. What a man. What a life. What a passion. Enjoy.


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NAME? // Pat Meignan.

YOUR FIRST JOB? // Selling rims in a body Shop 25 years ago in the South of France, in Nice precisely where ids were super good in pimping their cars.

YOUR CURRENT OCCUPATION // I am CEO and Founder of, Publisher of Intersection Magazine, Art Director in Formula One and a creative consultant in the Motion Industry.

WHY PARIS? // Wherever should I live? I am so French ;) I know that I live in a small village with no Silicon Valley, no skyscrapers, no internal motorway, no waves and no sun but we still have a strong thing, the cultural lifestyle. I live 50 meters from Le Louvre (the real one) and it’s so important for me to feel this cultural atmosphere. It feeds my soul.

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WHERE DO YOU LIKE TO EAT, SHOP, SOCIALIZE IN PARIS? // My places are Colette where I go every week, it’s gonna be more difficult now as it closed, so sad. I do my sport outside in La Cour Carré,  one of the most incredible architectural places and I always hanging in Rue St Honoré my neighborhood, the most iconic place in Paris.

WHERE DO YOU LIKE TO EAT, SHOP, SOCIALIZE IN DUBAI? // I only spend some few days per month in Dubai and I mostly stay in my hotel and my office. The desert is really my favorite place I do not really socialize.

YOUR TAKE ON DUBAI AS A CITY AND ITS RAPID CHANGES? // Dubai is impressive in its development and architecturally speaking I appreciate seeing it growing every month. I am still waiting for some more cultural moves…

WHY SHOULD SOMEONE VISIT DUBAI? // Dubai is a hub for me not really a place where I stay but it’s definitely a place to see once. A visit is necessary to understand how the Middle East is driving. For European people it’s a fantastic window on a world in motion.

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WHAT VEHICLES / BIKES / WHEELS DO YOU OWN PERSONALLY? // I really had almost every car, and had the chance to drive every type of vehicles from planes, yachts, bikes, skateboard. Now my main ride is a Uber and a crocodile leather fixed gear. I try to make my life more simple, so I just drive some old Formula One’s in Dubai and bikes in Paris.

BEST THING ABOUT YOUR JOB? // The freedom… I really succeeded in building a machine which allows me to do only what I feel and love. TheArsenale company is my perfect tool for that, it’s a project purely led by passion, the passion of design, movement, machines and creativity I know how lucky I am to do exactly what I want …

WHAT INSPIRED YOU TO START THE ARSENALE AND ANY CHALLENGES ALONG THE WAY? // I have spent my life in garages, shipyards, plane hangars and designs studios. A life dedicated to celebrating the men in motion, the guys building machines and trying to reinvent the wheel. I Made some magazine, some events, some communication programs and discovered recently that a new industry was growing up on the side of the big car manufacturers. I called them the Indy builders and decided to dedicate my next decades on sourcing them, helping them and celebrate their art.

WHERE DO YOU SEE THE ARSENALE BEING IN 10 YEARS TIME? // Today TheArsenale is a marketplace, a creative lab, an agency and a publishing house centered around one nucleon (the motion designers) we have developed a really iconic image based on the famous Vénitien shipyard call Arsenale. One of strong headlines is International Motion Authority. The idea came from this desire to federate all the guys around the World working on some crazy machines. It could be seen as a parallel FIA, an alternative government of crazy ingeniors.

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  1. Reboot Buggy by Joey Ruitter
  2. Essence E Raw
  3. Zarooq
  4. RAESR

And one more for the Road, Rezvani Tank.

WHERE WOULD YOUR DREAM GARAGE / STUDIO BE LOCATED? // I am actually building it in Dubai under a tower level -3 with a crazy young Sheik A secret project Coming in 2018.

YOUR FAVOURITE AUTOMOTIVE BRAND? // It’s a really difficult question and I could give 100 cool responses but I want to say Tesla as a no brainer for their smart road in less than 10 years where so many incredible others failed (I think about Faraday Future or Spyker.

WHAT IS YOUR LEAST FAVOURITE AUTOMOTIVE BRAND? // I love cars even when they are dumb and I can’t really find one I don’t like.

YOUR FAVOURITE CLOTHING / FASHION BRAND? // Rick Owens is my master. I wear only black for the last 25 years and Rick is a genius to pop up my ninja style. My style is a remix of the Bosozuku, the Z-boys and ninja living in Rue St Honoré.

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MOTION ASIDE WHAT ARE YOUR OTHER PASSIONS? // i am hungry as hell, I need to eat images every day I am collecting books, magazine, images, paintings, drawings … I have a strong passion for images not just art but visuals, I love the visual identity and visual language…

YOUR GREATEST LOVE? // I am sharing my life with 3 women who are incredibly strong and originals. Lou my daughter, Laura my wife and Eleonore my mother.

YOUR GREATEST FEAR? // See response below.

WHAT IS YOUR EARLIEST MEMORY? // My earliest memory is with my father in his airplane garage, I was 4 or 5 and was holding a screwdriver in my hand under his plane. I still have the picture of it, it’s an incredible memory for me ….

WHO IS YOUR ROLE MODEL AND WHY? // 20 years ago I was 15°% in the riding culture, I was publisher of a skateboard and snowboard magazine and my partner was also my mentor. He was called Bruno Debauché. He was simply the coolest guy I met on earth. He passed away 10 years ago and left a lot of strong guys alone. He was one of the most iconic guys of our era …

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WHAT IS THE LAST GIFT YOU GAVE SOMEONE? // As we just past Christmas I made a lot of presents to my family, I usually offer the book I wrote to every interesting person I meet.

WHAT ADVICE WOULD YOU GIVE CHILDREN? // Follow your intuition and stay real.

WHO WOULD PLAY YOU IN A MOVIE? // It’s funny cause my friends sometimes think my life is a movie and to be honest I am building my life as a movie, as a perpetual adventure so I would say that I am writing my own movie…

FAVOURITE MUSIC // I balance between, old reggae, rap music and minimal electronica.

LAST RECORD / DOWNLOAD YOU BOUGHT? // Migos-Band and Boujee ft Lil Uzy Vert

FAVOURITE BOOK? // J’irais Cracher Sur Vos Tombes and Louis Ferdinand Celine.

LAST BOOK YOU BOUGHT? // From Zero to One, Written by Peter Thiel.

THE CLOSEST YOU HAVE COME TO DEATH? // 10 years ago I had cancer, I had 11 months of chemotherapy in hospital, it was a complete nightmare and I was really close to death.

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FAVOURITE DESTINATION? // Flores in Indonesia where I bought land.

LEAST FAVOURITE DESTINATION? // I love every place in the World and I am always happy like a kid to discover new places.

HOW DO YOU RELAX? // My exit Is yoga.

ARE YOU SPORTY? // I do sports every day, my training session is about an hour.

BEACH OR DESERT? // Beach for surf.

URBAN OR RURAL? // I would say rural but I appreciate rurality where you can meet true people.

CATS OR DOGS? // Cats, I have a 4-year old black cat that my wife and I found on a beach in Saint Barthelemy. We brought it back to Paris.

COFFEE OR TEA? // I am a real coffee addict Late ones …

WHAT MAKES YOU LAUGH? // I love stupid French humanistic movie from the 80s.

YOUR MESSAGE? // Fake it till you make it …


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